About

ABOUT US

Brand Name: Thekua Wala
Tagline: The Authentic Taste Of Bihar

We are not just another snacks brand- we are the warmth of home kitchens, the aroma of grandmothers’ hands and the trust of Bihar’s soil. Our purpose is simple yet profound: to deliver the authentic taste of tradition into today’s fast-paced lives, in a way that is clean, convenient, and trustworthy.

Our Promise

• True Ingredients: Pure flour, desi ghee/mustard oil, natural jaggery, homestyle spices- no shortcuts.
• Uncomplicated Purity: No unnecessary colors, no artificial flavors. The same taste you find in homes, carefully packed for you.
• Hygiene & Traceability: Batch-to-batch records and sourcing details- so you can trust every single bite.
• Fair Pricing: Honest pay for farmers and artisans, and fair prices for you- justice for all.

Our Mission

To bring the authentic flavors of Bihar into every city and every migrant heart, with honesty, simplicity, and innovation.

Our Vision

To become the gold standard of Taste + Trust in the world of Indian traditional snacks, so that whenever someone says “authentic,” our name comes first.

Our Values

1. Truth – Transparency in everything, from ingredients to stories.
2. Tradition – Not manufactured, but carefully preserved.
3. Simplicity - Fewer things, but the right things.
4. Togetherness - Long-lasting bonds with farmers, artisans, and customers.
5. Preservation - Don’t change tradition- protect it.

How We Craft

• Slow fire, deep patience - that is the soul of Thekua.
• Rolling, cutting, frying - every step checked for temperature, timing, and texture.
• Batch Coding & Freshness Index - every pack tells you its freshness, so you always get the best.

Product Range (Today)

• Thekua – jaggery/sugar based, plain/cardamom/fennel touch.
• Purukiya – thin layered, mildly sweet, filled with memories.
• Khaja Mithai – crisp layers, light sweetness, melt-in-mouth.
• Nimki – savory, airy, the perfect partner to tea.

Packaging Philosophy

• Fresh-Lock Seals, Moisture Barriers, and Eco-aware packs.
• Designs that showcase the roots of recipes- earthy colors, Mithila artistry, with modern typography.
• Each pack carries a snippet of its origin story- because every snack has a story to tell.

Quality & Safety

• FSSAI-grade facilities, HACCP-based SOPs.
• No compromises- if a batch isn’t right, we remake it.

Impact

• Local Sourcing – Millet, wheat, sesame, poppy seeds—sourced as locally as possible.
• Employment – Training and opportunities for artisans, especially women.
• Culture – Festival boxes, school programs, and keeping culture alive as a form of currency.

Founder Sidebar

Founder: Avinash Jaiswal (29)
Short Bio (for sidebar): Avinash balances a full-time job while building a brand born from his grandmother’s kitchen- driven by the dream he first had at sixteen: to bring Bihar’s festival snacks into every home.

CTA Snippets (for About Page)

• Taste Bihar Today: Thekua, Purukiya, Khaja, Nimki—all just a click away.
• Festival? Sorted. Customize your box today.
• No Fuss. Just Trust. Clean-Label, Home-Style, Heart-Made.